Tag Archives: social media

9 Instagram Accounts That Are Talking About The Health Of Our Ocean

As part of our aim to raise awareness about environmental issues in the ocean we call our playground, we’d like to introduce you to a few Instagram accounts that are doing their part to tell the ocean’s story. Instagram is a robust storytelling platform and an excellent way to engage a different generation. Take a look at these accounts and follow along on their quest to inform and educate about the plight of the world ocean.

About 4 Ocean:

Their mission is simple: to clean the ocean and coastlines while working to stop the inflow of plastics by changing consumption habits. They are primarily funded through the sale of their products.

About Greta Thunberg:

Greta Thunberg is a climate activist from Sweden. She also happens to be a teenager. She is at the forefront of climate strikes to make world leaders more aware of the issues of climate change.

View this post on Instagram

35 years ago, we opened with a mission to inspire conservation of the ocean. The idea of a “Monterey Bay Aquarium” built atop the remains of Cannery Row’s last sardine cannery, became a reality and sparked a sea change in our community’s relationship with our blue backyard. Today, whaling vessels have been replaced by whale watchers, the Monterey Bay National Marine Sanctuary guides the sustainable management of this bountiful bay, and people visit from around the world to watch the scintillating magic of a swimming sardine school instead of taking them home in a can. 35 years later, a new generation of ocean stewards has grown up with the Aquarium as a place to escape and to learn. School field trips, family traditions, pit-stops on coastal road trips, first dates, engagements, volunteer shifts, career moves, bucket lists and so many more events have brought the extended Aquarium family together to share a love of the ocean and all its inhabitants. This Aquarium generation grew up with the knowledge that conservation works, that the ocean is resilient and can recover with our help, and that we can prosper in a sustainable relationship with the ocean. They’ve seen fisheries rebound and sustainable seafood become a global standard thanks to Seafood Watch. And they’ve taken these ideas to heart and run with them, transforming industries, passing legislation and joining a fast-growing ocean-minded community that extends far beyond our walls. And now, as the very newest cohort of emerging ocean stewards arrives in the exhibit galleries to begin their journey of bettering our blue planet, we want to pause and say: We’re deeply indebted to each and every one of you—our guests, volunteers, members, donors, staff, communities, fans and followers—for your support. You make the Aquarium and our work possible. Thank you. Onward for the ocean! #montereybayaquarium #happyanniverSEAry #itsasealebrocean #thankstoallofyou #letsgosavetheworld

A post shared by Monterey Bay Aquarium (@montereybayaquarium) on

About the Monterey Bay Aquarium:

A leader in ocean conservation and education, the Monterey Bay Aquarium is considered by many to be the best in the world. The mission of the nonprofit Monterey Bay Aquarium is to inspire conservation of the ocean.

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When we go to the beach, we want to see things like sand and seashells, not discarded single-use plastics and waves of pollution. This weekend, all around the world, hundreds of thousands of people from over 100 countries will come together at shorelines near them and unite for a better future for our ocean and the wildlife and communities that depend on it. Last year, our volunteers collected 23 million pounds of trash at the International Coastal Cleanup in just ONE day—will you join us this Saturday and help us bring that kind of momentum into 2019? Join #TeamOcean and #BeAnOceanHero—click the #linkinbio to find the closest cleanup location near you. Let’s do this! 🌊⚡️

A post shared by Ocean Conservancy (@oceanconservancy) on

About The Ocean Conservancy:

Ocean Conservancy is working to protect the ocean from today’s greatest global challenges. They create science-based solutions for a healthy ocean and the wildlife and communities that depend on it.

About Save Our Seas:

Since 2003, the Save Our Seas Foundation has been dedicated to protecting life in our oceans, especially sharks and rays. They support passionate and innovative researchers, conservationists and educators around the globe by funding their projects and helping them to tell important scientific and environmental stories.

About the Oceanic Preservation Society

They create films, inspire awareness and action through visual displays, and collaborate with partners to champion a humane and sustainable future.

About The Dolphin Project:

Dolphin Project is a non-profit charitable organization, dedicated to the welfare and protection of dolphins worldwide. The mission of Dolphin Project is to end dolphin exploitation and slaughter, as dolphins are routinely captured, harassed, slaughtered and sold into captivity around the world.

About National Marine Sanctuaries:

The Office of National Marine Sanctuaries serves as the trustee for a network of underwater parks encompassing more than 600,000 square miles of marine and Great Lakes waters from Washington state to the Florida Keys and from Lake Huron to American Samoa. The network includes a system of 13 national marine sanctuaries and Papahānaumokuākea and Rose Atoll marine national monuments.

New discussion forum for ASA instructors on Facebook

asa instructors and membersThe sport and lifestyle of sailing are ever-changing, and ASA instructors, some of the finest sailing teachers in the world, are a great resource to the community and to each other. Now there’s a place online for instructors to quickly and easily talk to each other about strategies, techniques, and the issues of the day.

The brand new ASA Sailing Instructors group on Facebook is the official online meeting place for our qualified instructors. Here you can share documents, including text, articles, photos, and videos. You can also comment on and discuss any topic related to the work or lifestyle of being a sailing instructor.

For example, the first topic of discussion has been Tom Tursi’s article on Overboard Rescue procedures. Click here to contribute your voice to this topic, and to stay abreast of the latest instructor news and chit-chat!

April Photo of the Month: Spring Launch

asa logoIt is a tradition that, like the changing of the seasons and the imminent filing of tax returns, is an inevitable part of the circle of life. I’m talking, of course, about our monthly Sailing Photo Contest on ASA social media. The best amateur sailing snapshots coming pouring in to our Facebook page from around the world and our online community elects one among them to stand above all the others. I receive entries and votes via Twitter, email, and I wouldn’t be surprised if one of these days I get a telegraph.

Votes come in from all of these methods too (well, not telegraph), but most of the votes are cast by the time-honored ritual of clicking the “like” button on Facebook. Did you have a chance to vote this month? If not, make sure you’re a fan of our Facebook page so you won’t miss out next time. We’re all about the sailing lifestyle, and we always want to hear new voices and perspectives.

Without further ado, I present the top entries from April’s “Spring Launch” photo contest:


Terry Keller submitted this frigid-looking photograph of a very determined sailor launching his boat on California’s Lake Tahoe. He says: “She’s a ’68 Oday 23, breaking through about 2 ” of ice. Only a couple hundred more yards to go till clear water!” Our voters were clearly impressed with the fortitude and passion for sailing required for Terry to launch his sailing season no matter what the conditions, and by the swath of destruction in his wake! Congratulations Terry, you’ve earned publication here and in the American Sailing Association “Sailing with Style” E-Newsletter.
april winner


It came right down to the wire, and the votes cast by unconventional methods (email, Twitter) made the difference. Derek Hath’s photo of the “fleet at RC44 in San Diego taking off on fleet race 2, Saturday 03/06/2011,” finished a strong second.
april runner up


How can you say no to the beagle? This photo was submitted by Randy Crawford.
editor's choice april

You can view the full album of contestants by clicking here.

Thanks again to everyone who submitted this month, and of course to all the voters. Keep a weather-eye out for our next contest!

The Times They Are A-Changin’ (On Facebook)

You may have noticed that the computer whizzes over at Facebook, mysterious and secretive as they are, have been slowly but surely rolling out some major changes. We lowly Facebook users don’t usually get much of a heads-up on these kinds of things. But here at ASA, social media has become a large part of how we connect with our members, get new people interested in sailing, and spread the word about our sailing schools. So we don’t want our friends and fans sailing upwind. To that end, I’m going to try to explain some of Facebook’s quirks and get us all onto a nice broad reach.

1. The New Profile
asa new profile
Over the course of the past two months, Facebook has been switching everyone’s personal profile over to the “new” profile. If you’re a Facebook user, you’ve certainly seen this happen to your page. Now they’ve made the same change to business pages, such as ours. That’s it on the right. The new profile is (in my opinion) elegant, efficient, and kind of confusing. The tabs that used to be along the top are now on the left – Wall, Photos, Videos, etc. The posts on the Wall now appear “out of order.” Why they did this, and how they choose what order the posts should appear in, I have no idea. But when you come to our page and want to post something on the wall, don’t get upset if your post doesn’t appear immediately at the top. The Wall may look different to everyone, so you never know who might see your awesome sailing photo from the Bahamas, and really, that’s the magic of social media!

2. Why You Only See Updates From SOME Of Your Friends

This is Facebook at their most tricky. Ever wonder why the same group of people always comments on your posts and updates? Or why you never see updates from Bobbi Sue, but Joey is in your News Feed twelve times a day? Here’s the answer: Facebook only shows you updates from the people you interact with most. They try to whittle your hundreds of friends down to a manageable amount–and this can be good or bad. What if you like reading somebody’s updates, but you never comment or “like” them? Well, they might start to disappear. BUT NEVER FEAR! You can fix this. In your News Feed, scroll all the way to the bottom and click on “Edit Options.” A box will appear, and you can change the setting from “Friends and Page You Interact With Most” to “All Friends and Pages.”
edit options bar
3. Photos

Facebook has just launched a new way of viewing photo albums, involving a “pop-out” screen, which I can only describe as “bad.” It’s confusing to look at and every time I see it I think for a minute that my computer is broken. Sadly, as far as I know, there’s nothing we can do except hope that they improve it eventually. Viewing individual photos seems to be the same as ever, which is fine by me.

I hope this has helped you navigate the stormy seas of Facebook. Rest assured that whatever those crazy guys up in Silicon Valley dream up next, we will continue to provide a relevant, fun and interactive place for sailors. (And we’re doing the same thing on Twitter, too!)

If you have any questions about Facebook or anything else related to social media, drop me a comment and I’ll do my best to help!

2010: The Year in American Sailing

2010 has been a year of drama on the high seas, and one of change and excitement for ASA. Here’s a rundown of some of the big news from the past year:


Wild Eyes adrift
Photo courtesy of Australian Search & Rescue, via http://soloround.blogspot.com
Nothing else in the maritime world even came close to equaling the notoriety (and controversy) of this 16-year-old Californian sailor’s odyssey. Sunderland departed from ASA’s home port of Marina Del Rey, CA in January, attempting to become the youngest solo circumnavigator ever (a record previously held by her older brother Zac). She successfully rounded Cape Horn, but on June 10, in the stormy Indian Ocean, she lost radio contact, and shortly afterward activated her emergency beacons. It was widely feared that she was lost at sea. However, she was found alive and well by a search & rescue aircraft and retrieved by a French fishing vessel on June 12. The event sparked a massive debate in the media and among sailors about the wisdom of this, and other, similar, world record attempts, as well as who should be responsible for the cost of the rescue, estimated to be between $200,000 and $300,000. Sunderland has been criticized as reckless by some, and praised for her courage and fortitude by others.

For her part, Sunderland is undeterred and has stated her desire to attempt another circumnavigation in the near future. She also has a book about her experiences due out in 2011, and apparently there is a documentary in the works (just announced today). (ASA’s Meghan Cleary covered the incident as it happened here and here.)

OTHER NOTABLE STORIES: The Gulf Oil Spill, Laura Dekker embarking on circumnavigation at age 14, Jessica Watson completing solo circumnavigation at age 16.

BIGGEST NEWS FOR ASA MEMBERS: Sailing Made Easy and ASA Social Media
sailing made easy
In March, ASA released Sailing Made Easy, the official textbook for ASA 101, the Basic Keelboating course. A great deal of effort and expertise went into creating this book, a full-color introduction to the essential skills and lifestyle of sailing. It’s an indispensable manual for new sailors and a handy reference even for experienced salts, featuring beautiful photography from Bob Grieser and edited by sailing legend Peter Isler. Heck, it even has waterproof covers. (Available through our store.)

2010 also saw the emergence of ASA’s Social Media Gateway. Meghan Cleary was brought on as our first Social Media Coordinator and got us off the ground. In October Meghan moved on to become ASA’s writer-at-large and, more importantly, to cruise the tropics in her 35′ cutter Velella. I (Ben Miller) replaced her and it’s been a blast getting to know ASA members and immersing myself in the sailing lifestyle (even if most of that immersion has taken place in an office). My New Year’s Resolution? To get out on the water with ASA! (You can find my “Introduction” post here.)

NOT TO MENTION: The launch of the ASA iPhone App, flotillas to a number of alluring locales, and our ever-increasing membership, to whom we want to say a huge THANK YOU!


Short answer: Who knows?
sailing away
ASA certainly has a number of exciting projects in the works, including the continued expansion of our Local Sailing Clubs, more fantastic flotillas, and other things I’m not even at liberty to talk about yet! My personal goal is to get as many people as possible press-ganged into our scurrilous crew on Facebook and Twitter, in addition to reading this blog.

However, as all sailors know, the true adventure often lies in the things you can’t plan. So here’s to 2011 and the mysteries it may hold. We’re crowding sail toward the horizon, and very glad you’re with us.